Projects: Retail Diversification Programme
-
Investment£14,460,000 consisting £13,000,000 Towns Fund and £1,460,000 Sandwell Council funding
-
Timeline
Start: June 2022
Delivery: September 2025
-
LocationWest Bromwich Town Centre
The Retail Diversification Programme project aims to deliver comprehensive regeneration and transformation of the West Bromwich retail submarket through major site assembly and demolition works.
It involves the potential acquisition and demolition of underperforming town centre sites and the relocation and refurbishment of a new indoor market.
The project will kickstart regeneration opportunities to deliver a significant number of town centre homes, improve the town’s declining retail offer, repurposing surplus accommodation and unlocking large areas of brownfield land for planned regeneration.
The project Full Business Case was approved by Government in March 2022. The project team have since undertaken a number of activities in the background to further develop and finalise individual work packages to deliver this project.
| Deliverable: | Status: |
| 5 Temporary Full Time jobs supported during project implementation | To be achieved by March 2025 |
| 3 sites cleared for future regeneration | To be achieved by April 2026 |
| 11,768m2 land bough back into public ownership for future regeneration | 10,588m2 achieved to date |
| Relocation and Renovation of a new indoor market | Works commenced 30 September 2024, due to complete July 2025 |