Regeneration Pipeline Projects

This project aims to deliver comprehensive regeneration and transformation of the West Bromwich retail submarket through major site assembly and demolition works.

Part of the West Bromwich Towns Fund Programme, the Retail Diversification Programme project involves the acquisition and demolition of underperforming town centre sites and the relocation and refurbishment of a new indoor market. 

The project will kickstart regeneration opportunities to deliver a significant number of town centre homes, improve the town’s declining retail offer, repurposing surplus accommodation and unlocking large areas of brownfield land for planned regeneration.

The project Full Business Case was approved by Government in March 2022 and the project team have since undertaken a number of activities in the background to further develop and finalise individual work packages to deliver this project.

West Bromwich Indoor Market

The new indoor market is strategically located on the High Street, next to the outdoor market, offering a centralised hub for both traditional and contemporary market experiences. This new site has replaced the old indoor market situated in King Square.

The new market blends classic market stalls with modern amenities, including a specialist street food court featuring communal seating. This design promises to create a lively atmosphere that caters to a wide range of tastes.

Read more about the opening here, with the re-introduction of a much loved high street name.

Demolition works 

Former Wilko Site 

The application for demolition of the Former Wilko Site (176 – 178 Princess Parade High Street) was approved in February 2024 (PD/24/02611). Demolition of this site commenced in January 2025 and completed August 2025. 

Former Kings Cinema 

The application for demolition of the Former Kings Cinema was approved in March 2025 (PD/25/02877). Pre-demolition surveys have completed and demolition works commenced in December 2025 and expect to complete September 2026. 

Once demolished, the site will provide a development opportunity that is likely to follow the guidance/ vision set out in the West Bromwich Masterplan.

Former Indoor Market 

The application for the Former Indoor Market was approved in November 2025 (PD/25/03012). Pre-demolition surveys have completed and internal works have now commenced to later instruct outward demolition works from April 2026, with expectation to complete September 2026.